Update README.md

README.md

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 ## About Prolific
 
-Robust AI is built on high-quality human data. [Prolific](https://www.prolific.com/) makes it easy to get honest, accurate feedback on your models, from our balanced and vetted pool of taskers.
+[Prolific](https://www.prolific.com/build-ai?utm_source=huggingface&utm_medium=profile&utm_campaign=organic_referral) is a technology company building the biggest pool of quality human data in the world—and the ultimate platform to access it.
+Over 35k AI developers, researchers, and organizations use Prolific to gather data from 200k+ verified taskers. 
 
-## How to use Prolific?
+## Why Prolific for your AI and ML projects?
 
-We put the control in your hands, giving you access to:  
-- A vast, diverse pool of engaged taskers
-- A user-friendly platform
-- Representative samples you can customise and retarget
+Prolific makes it easy to collect high-quality human data for training and evaluating your AI and ML models.
+- Find anyone you need and turn around data in minutes
+- Get set up and running quickly with flexible onboarding
+- Access unmatched data quality from carefully verified taskers
+- Seamlessly integrate your tools with a link or via our API
 
-## Contact
-Got any questions? Email ai@prolific.co
+## How to use Prolific
+1. Sign up for free, link your tool, and create your task
+2. Find the taskers you need with 300+ filters
+3. Add funds to your workspace
+4. Publish your task and start gathering data in minutes
+
+## Collect quality human data for your research now. 
+## [Get started for free](https://app.prolific.com/register?utm_source=huggingface&utm_medium=profile&utm_campaign=organic_referral)